On Tuesday it was announced that multiple MMA stars signed with VaynerSports, a management firm started by popular influencer Gary Vaynerchuk.
The group is run by Lloyd Pierson, who previously worked with the Ballengee Group. He will be bringing his expertise to the management group as it dips into the combat sports market.
“I believe adding the Vayner platform will enable the sport, and the brands of individual fighters, to push the boundaries even further,” Pierson said in a statement via MMA Junkie. “I’m confident this partnership will help the sport become even more mainstream.”
VaynerSports has signed a handful of UFC stars and former champions. The list includes Tony Ferguson, Colby Covington, Eddie Alvarez, and Urijah Faber. This impressive lineup of fighters may catapult VaynerSports into one of the leaders of MMA management.
Will VaynerSports become a leader in combat sports management, or will this group struggle to keep the growth? Let us know!
Written by: Drew Pierce